Les introuvables

Quelle est la différence entre un « produit du Canada » et un produit « fait au Canada »? Frédéric fait appel à un professeur de management de l'Université Laval pour faire la lumière sur ces distinctions et ce qu'elles signifient réellement pour le consommateur.

After redesigning his 'made in Canada' wardrobe, Frédéric traces the evolution of the Canadian clothing industry. While his new clothes enhance his image as a Canadian economic patriot, their price tag also lightens his wallet.

Frédéric paints a portrait of the Canadian plastics industry and pays tribute to this material which, if it does not stand out for its nobility, has made his life much easier during his adventure.

Eating 100% Canadian is a real challenge. Frédéric plans to apply his newfound knowledge of 'Product of Canada' and 'Made in Canada' to his food, but while it's clear in theory, it's a different story in practice.

Frédéric illustrates the often overly abstract concepts of protectionism and free trade by calling on an expert in the automotive sector to better understand the issues at stake and the limits imposed on the automotive and transportation industries in general.

While the Internet offers consumers greater freedom to shop, it is also a valuable ally for Canadian manufacturers. Frédéric explores how the Web can come to the rescue of entrepreneurs, who can sell their products without intermediaries and therefore at lower prices, much to his delight.

'It must have cost you a lot? Frédéric finally answers one of the questions that has been on the lips of many witnesses to his 100% Made in Canada adventure by detailing the cost of his year, without forgetting to share a few tips he found along the way to stay within his budget.