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Développer des entreprises vertes

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For industries, going green by analyzing the life cycle of their product is now a profitable, even inevitable strategy. Real fortunes are being built on the concept of ecology. Once marginal, more and more large companies are taking sustainability into account and integrating it into their core business. Will the textile industry be able to substantially improve its environmental record? David Labistour puts the weight of Mountain Equipment Co-op behind making that happen. Will other paper mills one day follow Cascades' lead? Alain Lemaire believes there is no other way out. Will tomorrow's companies be greener?