Simon Cousineau is ridiculed when he makes a gaffe during a comedy monologue, and then becomes the subject of a viral video. He draws parallels with the story of singer Rebecca Black, who, at the age of 13, became the laughing stock of the Web and was bullied following the release of her music video. Simon undertakes a sociological experiment to show the impact of humiliation. Psychotherapist Daniel Nadon explains that we often ridicule others to enhance our self-esteem and social status. When we ridicule our own failures, we seek to protect ourselves and limit the damage. In this episode, we try to explain the social phenomenon of ridicule and raise awareness of the damage it can cause.
